YesterdayManual
Bought.
People bought media. Insertion orders, phone calls, spreadsheets. Slow, but someone knew why every dollar moved.
Course: clear · Speed: slow
The AI ERP for superhuman media teams
Media,
alive
elcapitan turns media professionals into superhuman ones. Your judgment, joined to an agent that plans, executes, measures, creates and listens around the clock. Together, you are the captain.
The shift
Advertising got faster. Somewhere along the way, it lost its course.
Every era of digital media solved speed and created a new blind spot. The next one has to solve both.
TodayProgrammatic
Bid.
Machines bid in milliseconds across channels. People juggle dashboards, exports and reports that don't talk to each other. Fast, but nobody sees the whole picture.
Course: lost · Speed: fast
NextAgentic
Steered.
Agents operate across every platform, around the clock. People set the destination and approve the moves that matter. Fast, and on course.
Course: set by you · Speed: always on
The superhuman professional
Half human. Half machine. You are the captain.
elcapitan doesn't replace you. It makes you superhuman: you see every platform at once, decide in minutes what used to take days and never lose the course.
YouIntent, taste, accountability. You decide where to go.
elcapitanSpeed, scale, memory. It never stops watching.
You + elcapitan = the captain.
IMAGE 014:5
The captain: a media professional, side profile. One half human skin, the other half precision machinery, merging along the face.
You + elcapitanPlaceholder
The ecosystem
elcapitan is nothing without its crew.
Five technologies, one ecosystem. The desk executes. nexplan tells it where to go, vera tells it what is true, sonar tells it what is coming and prismo gives it something to show.
sonarThe listener
Listening
Understands your category, your competitors and the openings in it, and brings back what is already working in other markets around the world.
→ tells nexplan where the opportunity is
One loop. sonar spots it, nexplan plans it, prismo builds it, elcapitan executes it, vera measures it, and every result feeds the next plan.
nexplanThe navigator
Plotting the course
Budget against results, campaign by campaign, across 20 objective labels. Sets the course and the limits.
→ gives elcapitan the plan to execute
elcapitan
Executing
The AI ERP at the center. Launches, shifts budget and optimizes across every media platform, with review, alert and pause modes.
Never sails blind: every move starts from a nexplan plan and a vera reading.
veraThe instruments
Measuring
Every platform's data in one place, cross-checked against your attribution model, so what each channel claims meets what really happened.
→ tells elcapitan where the campaign really is
prismoThe creative
Building assets
One idea, split into every format, size and variant each channel needs.
→ hands elcapitan fresh assets the moment fatigue shows
Channels
Every channel. With or without an API.
elcapitan is multichannel by design. Where a platform has an API, it connects directly. Where it doesn't, it opens your account in Chrome and operates it the way your team would, under the same approval rules.
SearchSocialVideoCTVProgrammaticRetail mediaAudioBrowser · Chrome
Connected by API
Direct, real time- Google Ads
- YouTube
- Meta
- TikTok
- Microsoft Advertising
- Amazon Ads
- Display & Video 360
- The Trade Desk
- Snapchat
Operated in Chrome
Via Chrome · Inside your own account- Google Chrome
- Local publishers
- Ad servers
- Retail media portals
- Regional networks
- Any platform without an open API
No API is no longer a blind spot. elcapitan works in Chrome, inside the platform's own interface: it reads what is there and executes approved moves, just like a member of your team.
The desk
It reads. It reasons. It proposes. You decide.
This is your new seat. The crew feeds the desk in real time, every proposal shows its reasoning, and nothing relevant moves without you. Try the three modes.
Review: every move waits for your approval.
Blended CPA
$24.80vs target $22.00
This session
0Proposed
0Approved
0Held
0Flags
Crew status
- nexplanPlan v12 loaded · 6 channels
- veraData synced 12 s ago
- sonarListening · 3 signals open
- prismo14 variants ready
Simulation. Every figure on this desk is an illustrative example, not live data.
AI ERP intelligence
Ask the captain.
Bring a real media question. How to build a media plan, structure a traffic campaign, split a budget or pick the right KPI. The captain answers the way a senior planner would.
Media plansTraffic campaignsSearch & Demand GenSocialProgrammatic & CTVKPIs & attribution
General guidance on standard practice. For your own accounts and live campaigns, the desk works with your real data.
Built to be trusted
Autonomy where it helps. Control where it counts.
A person approves every relevant move.
Budget shifts, launches and pauses wait for a human. You choose how much the desk does alone.
One source of truth.
vera cross-checks every platform's numbers against your attribution model, so every decision starts from the same truth.
Works where your media lives.
Direct connections to the major media platforms. Where there is none, the desk operates in Chrome, the way your team would.
Contact
Become the captain.
Leave your details and tell us what you want to solve. We'll write to you.
IMAGE 0216:10
A human hand and a machine hand on the same ship's helm.
Shared helmPlaceholder